Improve Conversion UX for Craft Subscription Website (Pattern Page UI Design)

Art & Design

Let’s Knit is a content-led subscription website offering thousands of knitting and crochet patterns, tutorials and creative ... Users can browse free and premium patterns, take part in knit-alongs, and learn new skills through step-by-step guides and ... Our target audience is primarily women aged...+, from beginner to intermediate knitters, who enjoy crafting as a hobby, are looking for inspiration, and value accessible, friendly content and ... We also attract more experienced makers looking for new projects, seasonal ideas and exclusive ... We offer paid memberships to the site

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We’re looking for a clean, modern and friendly style that stays true to our existing Let’s Knit ... The design should feel like a natural evolution of what we already have, rather than a complete ... It should reflect a creative craft brand — warm, approachable and slightly lifestyle-led, rather than ... We want to maintain consistency with our current look and feel, including our use of colour, typography and layout ... The design should balance clarity and simplicity with a soft, welcoming aesthetic — using light neutral backgrounds, gentle colour accents (such as soft beige tones), and strong, clear ... Overall, the look should feel: On-brand and consistent with our current site Clean and easy to scan Inspiring and content-led Trustworthy and premium, but not intimidating Designed for a predominantly female, hobby-focused audience Think of this as refining and elevating our existing design, rather than reinventing ...

We want to retain the core structure of the current pattern page, but improve how key elements are presented and how users are guided towards taking ... The landing page should include: Pattern image (hero visual to showcase the design) Pattern title and introduction Pattern information panel (difficulty, yarn type, designer, needle size, techniques, ... Primary call to action (... “Get your free pattern” or “Download + unlock more”) Membership upsell panel, clearly highlighting: Access to 4,...+ patterns Tutorials, knitalongs and videos Community and additional benefits Pricing options (monthly and annual, with best value highlighted) Secondary CTA (... “View membership options”) Safety notice Social/share elements Optional (but encouraged): A modal or pop-up (... on download click or exit intent) Mobile sticky CTA for improved conversion The key requirement is that the page continues to prioritise the pattern content, while more clearly guiding users towards sign-up and membership through improved layout, hierarchy and calls to ...

We want to emphasise that this is a conversion-focused project rather than a full ... Please work with the existing layout and structure, and focus on improving how users are guided towards taking ... The priority is to make the value of membership clearer and more compelling, while keeping the experience clean, friendly and easy to ... Our users come to the site for patterns first, so the design should always prioritise content and avoid feeling overly sales-driven or ... We are particularly interested in ideas that: Improve the visibility and effectiveness of the main CTA Enhance the upsell panel without overwhelming the page Use spacing, hierarchy and visual cues to guide the user journey Feel intuitive and natural rather than forced Please also consider mobile experience carefully, as a large proportion of our users are on mobile ... Overall, we are looking for thoughtful improvements that feel like a natural evolution of our current design and help increase sign-ups, rather than something completely new or overly ...

Every design category has flexible pricing for all budgets. starts at £289.